From “Lockdown due to COVID 19” to the Isotta Fraschini Motori Smart Stand

Isotta Fraschini Motori is the first company in the world to restart – post Covid19 – in an innovative way. Not being able to meet potential customers at fairs/shows/events, not being able to meet for technical presentations, not being able to physically meet potential users, customers and suppliers… a SOLUTION was found … the creation of a “Smart Stand” in the production area, yes in the Isotta Fraschini Motori Premisess. A suitable space has been created inside the “Engine Assembly area” and a stand has been set up as if it were in a pavilion/hall of any world fair.

Different activities are planned, with different configurations:

  • a moment with the media configured as a “TV Studio”
  • a moment of internal communication, for internal circuit only, for those employees who are not in the company and are in smart working
  • as a webinar moment – with technical presentation shipyard design offices or technical design centers in other geographic areas of the world
  • as pure commercial moments – product presentation with smart tools (Audio, slides presentations and live video shots)
  • last but not least, to be able to present the progress of a project, not only with slides but also with live footage and comments shared by the participants of the event.

Definitely pre-Covid19 – none of us had ever thought or imagined to use social platforms communicate between different parties or the fact that the use of these smart tools, which we learned to use during the Lock-down – would become our daily partners in our communication moments.

In Isotta Fraschini Motori, where everything has a value, we added an additional brick to our wall and the “Smart Stand” was created.